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    As Ultima Online approaches its 28th birthday, former creative lead reveals what it takes for an MMO to last for decades, and why they sometimes fail: “Content does not last forever”



    Raph Koster knows a thing about making an enduring MMO, as he helped create one of the longest lasting MMOs of all time with Ultima Online.

    Ultima Online is uniformly considered an early pioneer of the MMO space, releasing back in 1997 and becoming big enough that it’s widely credited with popularizing the genre before World of Warcraft became the standard-bearer according to Koster. Point is, if there’s one person to ask about how to make a long-lasting MMO, it’s Koster, so we did exactly that. The answer? The friends we made along the way.



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